What if your production didn’t just collect data, but actually understood it? And what if automation didn’t start with proposals, but with clarity? That is exactly what DBR77 is about.
DBR77 stands for an integrated approach to industrial transformation based on the principle Measure – Optimize – Automate. Production data is systematically captured, contextualized, and translated into actionable decisions—from the strategic level down to concrete automation on the shop floor. Companies gain transparency over their production not merely in the form of reporting, but as a solid decision-making foundation for automation, digitalization, and investment.
With Consultinity, DBR77 offers an AI-powered software solution for assessing, planning, and implementing digital transformation. It analyzes digital maturity based on international standards such as SIRI or ADMA, derives clear objectives and initiatives from this analysis, and supports implementation through integrated project management, cross-departmental team involvement, and structured follow-ups. The solution is scalable for companies of any size.
DBR77 IIoT makes machines, lines, and processes measurable, creating the foundation for identifying bottlenecks, comparatively evaluating potential, and steering actions in a targeted manner.
IRIS77 links production, quality, maintenance, and planning data and enriches them with AI-based recommendations. This enables less reactive behavior and more forward thinking—for a predictive, day-to-day operational approach.
Digital twins serve as a virtual decision space in which processes can be tested, variants simulated, and risks identified—before real costs arise.
The DBR77 marketplace shortens the path from idea to implementation by enabling data-driven selection of technologies and integrators—faster, more transparent, and more comparable.
For new modules and solutions, DBR77 is seeking PoC partners from industry who are willing to test modern tools in their own production environment in a practical, supported manner and under special conditions. Speak to us directly about this at the trade fair.
DBR77 – no longer asking whether automation will happen, but how meaningfully it will be implemented.